Business Education

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The Davines Professional Academy of Beauty and Business – Lincoln has introduced the best and most innovative business curriculum offered by a cosmetology school.

Pulling from his 23 years of experience as the V.P. of Sales for Paul Mitchell, Davines Pro Academy’s owner, Brent Golden, worked with a team of highly experienced education experts to create an enhanced business curriculum to maximize students’ chances of success in their future careers.

“Whether you’re an employee, a salon owner, an independent, or follow any of the other vast number of career paths a cosmetology degree can open for you, you have to have an understanding of the core principles of business taught in our school” – Brent Golden

This curriculum is not just a quick one day or even week-long introductory course, but a full year-long curriculum filled with fun, collaborative, and interactive activities intertwined throughout the full cosmetology school experience that make learning business and marketing really engaging for students.

This is not a separate program or something extra you have to pay for, but rather something we added to and include in the already great cosmetology education you get at Davines Academy.

6 Individual Units

General Economics

Ethics & Social Responsibility

Small Business & Entrepreneurship

Career Planning & Job Hunting


Saving & Investing

General Economics

Lessons Include:

  • Economic Decision Making
  • Supply & Demand
  • Consumer Behavior
  • Consumer Rights
  • Consumer Protections
  • 6 Economies of a Salon
Social/Ethical Responsibility

Lessons Include:

  • Code of Ethics
  • Ethical Debates
  • Culture & Diversity
  • Diversity Training
  • Diversity in Reality
Small Business

Lessons Include:

  • Entrepreneurial Motivation
  • Entrepreneurial Creativity
  • Corporate Structures
  • Mission Statements
  • Entrepreneurship
  • Small Business
  • Starting a Business
Career Planning/Job Hunting

Lessons Include:

  • Resumes
  • Interviewing
  • Growth Mindset
  • Energy Management

Lessons Include:

  • Market Research
  • Pricing Strategy
  • Distribution
  • Effective Communication
  • Promotion
  • Viral Marketing & Social Media
  • Email & CRM Marketing

Lessons Include:

  • Budgeting
  • Budgeting for a Salon
  • Taxes
  • Retirement Planning
  • General Investing

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